Date and Time
Thursday Jun 4, 2020
1:00 PM - 1:30 PM EDT
Location
Webinar
Fees/Admission
FREE After registering, you will receive a confirmation email containing information about joining the meeting.
Register in advance for this webinar
Description
Host: Food & Consumer Products of Canada
Amidst the COVID-19 pandemic, global markets are in turmoil along with an imminent recession. The instinct of many business leaders is a focus on cashflow preservation. Marketing budgets are often the first to be cut as leaders seek to yield noticeable returns quickly. And in the short-term, this can help. However, numerous studies and experts have warned that while cutting ad budgets is a temporary fix to a short-term deficit, it could put brands at a significant competitive disadvantage during the recovery period. This 30-minute webinar offers a topline roundup of insights for leaders who are working hard to protect their brand during the recovery period: 5 reasons brands should continue advertising during a downturn.
