BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20200604T170000Z DTEND:20200604T173000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:THE CASE FOR ADVERTISING IN A DOWNTURN - Webinar DESCRIPTION:Host: Food & Consumer Products of Canada\n\nAmidst the COVID-19 pandemic\, global markets are in turmoil along with an imminent recession. The instinct of many business leaders is a focus on cashflow preservation. Marketing budgets are often the first to be cut as leaders seek to yield noticeable returns quickly. And in the short-term\, this can help. However\, numerous studies and experts have warned that while cutting ad budgets is a temporary fix to a short-term deficit\, it could put brands at a significant competitive disadvantage during the recovery period. This 30-minute webinar offers a topline roundup of insights for leaders who are working hard to protect their brand during the recovery period: 5 reasons brands should continue advertising during a downturn. X-ALT-DESC;FMTTYPE=text/html:Host: Food &\; Consumer Products of Canada
\nAmidst the COVID-19 pandemic\, global markets are in turmoil along with an imminent recession. The instinct of many business leaders is a focus on cashflow preservation. Marketing budgets are often the first to be cut as leaders seek to yield noticeable returns quickly. And in the short-term\, this can help. However\, numerous studies and experts have warned that while cutting ad budgets is a temporary fix to a short-term deficit\, it could put brands at a significant competitive disadvantage during the recovery period. This 30-minute webinar offers a topline roundup of insights for leaders who are working hard to protect their brand during the recovery period: 5 reasons brands should continue advertising during a downturn. LOCATION:Webinar UID:e.3459.108 SEQUENCE:3 DTSTAMP:20260506T200341Z URL:https://w.stouffvillechamber.ca/events/details/the-case-for-advertising-in-a-downturn-webinar-108 END:VEVENT END:VCALENDAR