This workshop will provide participants with a detailed overview of the Canadian (Packaged Goods) Retailer Landscape with a focus on key trends shaping the future. Participants will leave with an improved knowledge of the CPG Retail Structure in Canada (Channels and Customers), perspective on the Impact of Covid 19, a better understanding of Online Retail trends (CPG) and some guidance on Route to Market considerations for their business.
Speaker's Bio:
Chris Rodkin, President of BritOn Solutions Group Inc.
Chris is a Toronto native who has an extensive CPG based sales and marketing background. A passionate architect and builder, Chris loves the challenge of collaborating with his customers to help them sustainably overachieve and outperform.
Chris studied at the University of British Columbia and began his post university career in advertising and PR before quickly moving into Consumer Packaged Goods. He spent the next 29 years of his career in progressively senior Category Management, Sales and Marketing roles with organizations such as The Nielsen Company, Nestlé Canada and Maple Leaf Consumer Foods. During this time, Chris has been directly responsible for the operational alignment of Sales and Marketing teams while focusing on driving Business Development initiatives, Pricing and Trade Investment Maximization and building Organizational Capability along with continuous Cultural and Structural Change Leadership.
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A business plan training series is designed to help Starter Company Plus candidates to gain an understanding of the key components of writing a meaningful business plan, as well as provide entrepreneurs with the essential knowledge and skills to grow and succeed.
- Session 1 - Business Plan 101
- Session 2 - Market Research and Analysis
- Session 3 - Go to Market Strategy
- Session 4 - Digital Marketing
- Session 5 - Cash Flow and Finance
- Session 6 - Business Law 101
Note
Those applicants who attend at least 5 business training sessions, and submit a substantially completed business plan including cash flow projections will then be eligible for consideration for the Starter Company Plus program.
