A well-developed PR strategy is crucial for entrepreneurs as it plays a pivotal role in shaping and maintaining the reputation of a business. By effectively communicating values, mission, and achievements, PR builds credibility and trust among the target audience. Beyond positive image-building, a strategic PR plan aids in crisis management, supports marketing efforts, attracts investors, and fosters key relationships. Through this workshop learn how to elevate your brand, navigate the complexities of public relations, and strategically communicate your messages to the wider audience.   

This workshop will include the following topics:  

• Defining PR and it's importance for business 
• Developing communication & PR strategies for media, press releases & interviews  
• Case studies of successful PR  
• Tools & resources available to help with PR