Brand Power: How to Stand Out in a Crowded Market

Small and mid-size businesses often overlook the importance of their brand as a foundational aspect of their sales and marketing strategy. Failing to clearly define their brand results in disjointed sales and marketing efforts that lack a cohesive and unambiguous message. However, by establishing a clear and well-defined brand, businesses can effectively communicate their value proposition to customers, articulate their commitment to delivering on their promises, and differentiate themselves from competitors.

Monty Sharma’s brand session focuses on how businesses can create, build, and promote their brand. The session will focus on:

• What is a brand? There are many misconceptions about a brand, chief among them that a brand is simply a logo. The focus of this talk is that a logo is but one element of a brand, and prior to designing a logo, a business should explore in depth what the brand represents, its value, and how is it different from the competition.
• Why branding matters? Your brand strategy is the bedrock on which all your sales and marketing are based, if you can’t clearly articulate your brand, how can your sales its and marketing team persuade prospective customers?
• What do you need to build a brand? In this section, we explore concepts related to building a strong brand strategy including identifying your unique value proposition, are target audience, messaging, and positioning that will help set your brand apart from the competition.
• How do you build a brand? The talk will address how you go about the task of building a brand. How do you position your product or service in the minds of your customer? Monty will illustrate how you can promote your brand and build awareness through a variety of channels including social media, email marketing, content marketing, paid advertising, and public relations.

A digital copy of the presentation will be sent to all those who provide an email address.

About Monty:

Monty Sharma is an experienced sales and marketing consultant who works with C-Levelexecutives to digitally transform businesses and drive growth by integrating marketing and technology. He helps small and mid-size businesses define their sales and marketing strategy and create a growth roadmap. Having created an online marketplace (eCommerce platform) for small food manufacturers and producers, he has a strong understanding of the challenges that businesses face in navigating the digital landscape.

He is passionate about working with businesses to help them transform for the digital age by better utilizing strategy and technology to drive business growth. In addition, to his own consulting practice, Monty has been a trusted consultant to the BDC working with clients across Ontario as well as Canada.