4 Ways to Become More Customer-Centric Through Design Thinking

Description

In this free webinar, Ramy Nassar, adjunct faculty member at Schulich Executive Education Centre, York University, and former Managing Director of Design & Strategy for Architech and Head of Innovation for Mattel, will discuss ways to become more customer-centric through design thinking.  The pandemic has changed consumer behaviour and has changed how companies interact with their customers. Businesses need to anticipate the needs of their customers, employees and communities as they navigate the altered experiences of today. This isn’t easy, given the fact that our behaviors, values and attitudes are still in flux. 
Companies that cultivate an experience-driven approach to commerce, will have a huge advantage in the market. By designing for uncertain futures, organizations can increase sales, attract new buyers, and create and strengthen customer loyalty and brand identity. 
In this session, you will learn 4 ways to leverage design thinking to provide more impactful customer experiences.
 
Brought to you by Schulich School of Business/York University and the York Region Business Coalition, we hope you will join us on Tuesday, March 23 from 8:30-9:30 a.m. via Zoom.  Register now: 
https://us02web.zoom.us/meeting/register/tZAscOqrrjktHd1xb5S2Rk4bDaYYg71uW5mh