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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20240220T150000Z
DTEND:20240220T163000Z
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SUMMARY:Web Presence 101 - Ensuring Your Foundation is Set
DESCRIPTION:Your customers are on the web. Having a strategy for your online presence allows you to market your small business online so customers can easily find you. In this workshop hosted by the Toronto Digital Service Squad we'll discuss the importance of getting your business online and where to start with developing your online presence.\n\n\nWhat you will learn:\n\n\n	What is web presence and what platforms you can use to set up your website\n	How to create a professionally-designed\, responsive website for your business\n	How to optimize website content to improve your search engine ranking (SEO)\n	Setting up your Google My Business listing and other online directories\n	Getting started with social media\n	How email marketing can grow your business and encourage repeat customers\n	Developing a cohesive brand voice online\n	Engaging with customers virtually and building relationships on the web\n\n\nJoin us to learn how to build the foundation for your business' web presence.\n\nYou will need to ensure you register on Zoom as well\, the link is here: https://us02web.zoom.us/meeting/register/tZwvcemupj4jH9Y3eKrNMtGexGZAOyx3JfBF
X-ALT-DESC;FMTTYPE=text/html:<h2 class="itemSecHeader" style="box-sizing: inherit\; margin: 0px 0px 30px\; font-family: Roboto-Light\, Georgia\, serif\; line-height: 1.5\; color: rgb(9\, 44\, 48)\; font-size: 22px\; padding-left: 0px\;">Your customers are on the web. Having a strategy for your online presence allows you to market your small business online so customers can easily find you. In this workshop hosted by the Toronto Digital Service Squad we&rsquo\;ll discuss the importance of getting your business online and where to start with developing your online presence.</h2>\n\n<div class="itemBody" style="box-sizing: inherit\; position: relative\; color: rgb(41\, 43\, 44)\; font-family: &quot\;Helvetica Neue&quot\;\, Helvetica\, Arial\, sans-serif\; font-size: 14px\;">\n<p style="box-sizing: inherit\; margin: 0px 0px 10px\; padding-left: 0px\; font-family: Roboto-Light\, Georgia\, serif\; font-size: 15px\; line-height: 1.6\; color: rgb(74\, 74\, 74)\;">What you will learn:</p>\n\n<ul style="box-sizing: inherit\; margin: 0px 0px 1rem 20px\; list-style-position: initial\; list-style-image: initial\; padding-right: 0px\; padding-left: 0px\;">\n	<li style="box-sizing: inherit\; list-style: disc\; padding: 0px\; margin: 0px 0px 0px 20px\; font-family: Roboto-Light\, Georgia\, serif\; font-size: 15px\; line-height: 1.6\; color: rgb(74\, 74\, 74)\;">What is web presence and what platforms you can use to set up your website</li>\n	<li style="box-sizing: inherit\; list-style: disc\; padding: 0px\; margin: 0px 0px 0px 20px\; font-family: Roboto-Light\, Georgia\, serif\; font-size: 15px\; line-height: 1.6\; color: rgb(74\, 74\, 74)\;">How to create a professionally-designed\, responsive website for your business</li>\n	<li style="box-sizing: inherit\; list-style: disc\; padding: 0px\; margin: 0px 0px 0px 20px\; font-family: Roboto-Light\, Georgia\, serif\; font-size: 15px\; line-height: 1.6\; color: rgb(74\, 74\, 74)\;">How to optimize website content to improve your search engine ranking (SEO)</li>\n	<li style="box-sizing: inherit\; list-style: disc\; padding: 0px\; margin: 0px 0px 0px 20px\; font-family: Roboto-Light\, Georgia\, serif\; font-size: 15px\; line-height: 1.6\; color: rgb(74\, 74\, 74)\;">Setting up your Google My Business listing and other online directories</li>\n	<li style="box-sizing: inherit\; list-style: disc\; padding: 0px\; margin: 0px 0px 0px 20px\; font-family: Roboto-Light\, Georgia\, serif\; font-size: 15px\; line-height: 1.6\; color: rgb(74\, 74\, 74)\;">Getting started with social media</li>\n	<li style="box-sizing: inherit\; list-style: disc\; padding: 0px\; margin: 0px 0px 0px 20px\; font-family: Roboto-Light\, Georgia\, serif\; font-size: 15px\; line-height: 1.6\; color: rgb(74\, 74\, 74)\;">How email marketing can grow your business and encourage repeat customers</li>\n	<li style="box-sizing: inherit\; list-style: disc\; padding: 0px\; margin: 0px 0px 0px 20px\; font-family: Roboto-Light\, Georgia\, serif\; font-size: 15px\; line-height: 1.6\; color: rgb(74\, 74\, 74)\;">Developing a cohesive brand voice online</li>\n	<li style="box-sizing: inherit\; list-style: disc\; padding: 0px\; margin: 0px 0px 0px 20px\; font-family: Roboto-Light\, Georgia\, serif\; font-size: 15px\; line-height: 1.6\; color: rgb(74\, 74\, 74)\;">Engaging with customers virtually and building relationships on the web</li>\n</ul>\n\n<p style="box-sizing: inherit\; margin: 0px 0px 10px\; padding-left: 0px\; font-family: Roboto-Light\, Georgia\, serif\; font-size: 15px\; line-height: 1.6\; color: rgb(74\, 74\, 74)\;">Join us to learn how to build the foundation for your business&rsquo\; web presence.</p>\n\n<p style="box-sizing: inherit\; margin: 0px 0px 10px\; padding-left: 0px\; font-family: Roboto-Light\, Georgia\, serif\; font-size: 15px\; line-height: 1.6\; color: rgb(74\, 74\, 74)\;">You will need to ensure you register on Zoom as well\, the link is here:&nbsp\;<a data-link="https://us02web.zoom.us/meeting/register/tZwvcemupj4jH9Y3eKrNMtGexGZAOyx3JfBF" href="https://us02web.zoom.us/meeting/register/tZwvcemupj4jH9Y3eKrNMtGexGZAOyx3JfBF" style="box-sizing: inherit\; background-color: transparent\; color: rgb(0\, 181\, 202)\; touch-action: manipulation\; padding-left: 0px\; font-family: Roboto-Regular\, Georgia\, serif\; line-height: 1.6\;" target="_blank">https://us02web.zoom.us/meeting/register/tZwvcemupj4jH9Y3eKrNMtGexGZAOyx3JfBF</a></p>\n</div>\n
LOCATION:Online
UID:e.3459.729
SEQUENCE:3
DTSTAMP:20260527T051136Z
URL:https://w.stouffvillechamber.ca/events/details/web-presence-101-ensuring-your-foundation-is-set-729
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