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DTSTART:20210308T190000Z
DTEND:20210308T210000Z
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SUMMARY:SEO TRAINING FOR STARTUPS & BEGINNERS
DESCRIPTION:Hosted by: \n\n\n\nAbout This Workshop\n\nIn collaboration with Destination Markham\n\nhttps://visitmarkham.ca/\n\n \n\nLearn how to rank your website at the top of search engines\, like Google. Search Engine Optimization (SEO) is more important than ever if you're interested in driving targeted traffic to your website. We'll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website.\n\n \n\nWho is this Workshop for:\n\n\n	Entrepreneurs and Business Owners who would like to drive more traffic to their website\n	Digital Marketers looking for strategies to expand the online footprint of their brands\n	Individuals interested in starting a career in internet marketing or SEO\n\n\n\n\nTakeaways\n\n\n	Drivers of online traffic and the importance of SEO\n	How search engines work and an introduction to SEO\n	Keyword Research + Competitive Analysis\n	On-Page Optimization\n	Off-Page Optimization\n	Link Building Strategies\n	SEO Tools\n	SEO vs SEM\n	Q&A\n\n\n\n\n\nPreparation\n\nNone.\n\n\n\nAbout the Instructor\n\n\n\n\nRobert RockFounder\,\n\nSocial Media Learning\n\nData-driven marketing leader with over a decade of experience creating and executing effective B2B customer acquisition plans. Highly focused on identifying relevant messages and campaigns targeting multiple audiences across the different marketing channels such as product\, digital advertising\, content\, social\, sales\, customer marketing\, and events. Sharp ability enabling Sales teams to be more effective at converting leads to customers. Recognized by peers as a leader that motivates and inspires people to do great work.
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" /><br />\n<br />\nAbout This Workshop</h3>\n\n<h3 style="box-sizing: border-box\; margin: 10px 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 1.25rem\; vertical-align: baseline\; background: transparent\; font-weight: 800\; -webkit-font-smoothing: antialiased\; text-transform: inherit\; font-family: Circular\, Helvetica\, sans-serif\;">In collaboration with Destination Markham</h3>\n\n<p style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-stretch: normal\; font-size: 0.875rem\; line-height: 1.375rem\; vertical-align: baseline\; background: transparent\; -webkit-font-smoothing: antialiased\;"><a href="https://visitmarkham.ca/" style="box-sizing: border-box\; text-decoration-line: none\; color: inherit\; border-bottom: 1px solid\;">https://visitmarkham.ca/</a></p>\n\n<p style="box-sizing: border-box\; margin: 1rem 0px 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-stretch: normal\; font-size: 0.875rem\; line-height: 1.375rem\; vertical-align: baseline\; background: transparent\; -webkit-font-smoothing: antialiased\;">&nbsp\;</p>\n\n<p style="box-sizing: border-box\; margin: 1rem 0px 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-stretch: normal\; font-size: 0.875rem\; line-height: 1.375rem\; vertical-align: baseline\; background: transparent\; -webkit-font-smoothing: antialiased\; text-align: justify\;">Learn how to rank your website at the top of search engines\, like Google. Search Engine Optimization (SEO) is more important than ever if you&rsquo\;re interested in driving targeted traffic to your website. We&rsquo\;ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website.</p>\n\n<p style="box-sizing: border-box\; margin: 1rem 0px 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-stretch: normal\; font-size: 0.875rem\; line-height: 1.375rem\; vertical-align: baseline\; background: transparent\; -webkit-font-smoothing: antialiased\;">&nbsp\;</p>\n\n<p style="box-sizing: border-box\; margin: 1rem 0px 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-stretch: normal\; font-size: 0.875rem\; line-height: 1.375rem\; vertical-align: baseline\; background: transparent\; -webkit-font-smoothing: antialiased\;">Who is this Workshop for:</p>\n\n<ul style="box-sizing: border-box\; margin: 1rem 0px 0px\; padding-right: 0px\; padding-left: 1rem\; border: 0px\; outline: 0px\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-stretch: normal\; font-size: 0.875rem\; line-height: 1.375rem\; vertical-align: baseline\; background: transparent\; list-style: outside square\;">\n	<li style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; vertical-align: baseline\; background: transparent\;">Entrepreneurs and Business Owners who would like to drive more traffic to their website</li>\n	<li style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; vertical-align: baseline\; background: transparent\;">Digital Marketers looking for strategies to expand the online footprint of their brands</li>\n	<li style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; vertical-align: baseline\; background: transparent\;">Individuals interested in starting a career in internet marketing or SEO</li>\n</ul>\n</section>\n\n<section class="section-pod" id="outcomes" style="box-sizing: border-box\; margin: 3.5rem 0px 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 16px\; vertical-align: baseline\; background-image: initial\; background-position: initial\; background-size: initial\; background-repeat: initial\; background-attachment: initial\; background-origin: initial\; background-clip: initial\; color: rgb(34\, 34\, 34)\; font-family: News706BT-RomanC\, Georgia\;">\n<h3 style="box-sizing: border-box\; margin: 0px 0px 10px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 1.25rem\; vertical-align: baseline\; background: transparent\; font-weight: 800\; -webkit-font-smoothing: antialiased\; text-transform: inherit\; font-family: Circular\, Helvetica\, sans-serif\;">Takeaways</h3>\n\n<ul style="box-sizing: border-box\; margin: 10px 0px 0px\; padding-right: 0px\; padding-left: 1rem\; border: 0px\; outline: 0px\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-stretch: normal\; font-size: 0.875rem\; line-height: 1.375rem\; vertical-align: baseline\; background: transparent\; list-style: outside square\;">\n	<li style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; vertical-align: baseline\; background: transparent\;">Drivers of online traffic and the importance of SEO</li>\n	<li style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; vertical-align: baseline\; background: transparent\;">How search engines work and an introduction to SEO</li>\n	<li style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; vertical-align: baseline\; background: transparent\;">Keyword Research + Competitive Analysis</li>\n	<li style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; vertical-align: baseline\; background: transparent\;">On-Page Optimization</li>\n	<li style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; vertical-align: baseline\; background: transparent\;">Off-Page Optimization</li>\n	<li style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; vertical-align: baseline\; background: transparent\;">Link Building Strategies</li>\n	<li style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; vertical-align: baseline\; background: transparent\;">SEO Tools</li>\n	<li style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; vertical-align: baseline\; background: transparent\;">SEO vs SEM</li>\n	<li style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; vertical-align: baseline\; background: transparent\;">Q&amp\;A</li>\n</ul>\n</section>\n\n<section class="schedule section-pod" style="box-sizing: border-box\; margin: 3.5rem 0px 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 16px\; vertical-align: baseline\; background-image: initial\; background-position: initial\; background-size: initial\; background-repeat: initial\; background-attachment: initial\; background-origin: initial\; background-clip: initial\; color: rgb(34\, 34\, 34)\; font-family: News706BT-RomanC\, Georgia\;">\n<section class="section-pod" style="box-sizing: border-box\; margin: 3.5rem 0px 0px\; padding: 0px\; border: 0px\; outline: 0px\; vertical-align: baseline\; background: transparent\;">\n<h3 style="box-sizing: border-box\; margin: 0px 0px 10px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 1.25rem\; vertical-align: baseline\; background: transparent\; font-weight: 800\; -webkit-font-smoothing: antialiased\; text-transform: inherit\; font-family: Circular\, Helvetica\, sans-serif\;">Preparation</h3>\n\n<p style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-stretch: normal\; font-size: 0.875rem\; line-height: 1.375rem\; vertical-align: baseline\; background: transparent\; -webkit-font-smoothing: antialiased\;">None.</p>\n</section>\n\n<section class="instructor-bios section-pod" style="box-sizing: border-box\; margin: 3.5rem 0px 0px\; padding: 0px\; border: 0px\; outline: 0px\; vertical-align: baseline\; background: transparent\;">\n<h3 style="box-sizing: border-box\; margin: 0px 0px 10px\; padding: 0px\; border: 0px\; outline: 0px\; font-size: 1.25rem\; vertical-align: baseline\; background: transparent\; font-weight: 800\; -webkit-font-smoothing: antialiased\; text-transform: inherit\; font-family: Circular\, Helvetica\, sans-serif\;">About the Instructor</h3>\n\n<div class="instructor-bio-pod clearfix" style="box-sizing: border-box\; margin: 10px 0px 0px\; padding: 0px\; border-top: none\; border-right: 0px\; border-bottom: 0px\; border-left: 0px\; border-image: initial\; outline: 0px\; vertical-align: baseline\; background: transparent\;">\n<div class="instructor-image" style="box-sizing: border-box\; margin: 0px 10px 0px 0px\; padding: 0px\; border: 0px\; outline: 0px\; vertical-align: baseline\; background: transparent\; float: left\; width: 120px\; height: 120px\; overflow: hidden\;"><img alt="Robert Rock Photo" src="https://ga-core.s3.amazonaws.com/production/uploads/instructor/image/26373/micro_Robert_Rock.jpeg" style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; vertical-align: baseline\; background: transparent\; width: 120px\;" width="120" /></div>\n\n<p class="instructor-info" style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-stretch: normal\; font-size: 0.875rem\; line-height: 1.375rem\; vertical-align: baseline\; background: transparent\; -webkit-font-smoothing: antialiased\;"><span class="name" style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; vertical-align: baseline\; background: transparent\; font-family: News706BT-BoldC\, Georgia\; display: block\;"><a href="https://generalassemb.ly/instructors/robert-rock/26373" rel="author" style="box-sizing: border-box\; text-decoration-line: none\; color: inherit\; border-bottom: 1px solid\;">Robert Rock</a></span><span class="jobTitle" itemprop="jobTitle" style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; vertical-align: baseline\; background: transparent\;">Founder</span>\,<br style="box-sizing: border-box\;" />\n<span class="affiliation" itemprop="affiliation" style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; vertical-align: baseline\; background: transparent\;">Social Media Learning</span></p>\n\n<p class="bio" style="box-sizing: border-box\; margin: 0px\; padding: 1rem 0px 0px\; border: 0px\; outline: 0px\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-stretch: normal\; font-size: 0.875rem\; line-height: 1.375rem\; vertical-align: baseline\; background: transparent\; -webkit-font-smoothing: antialiased\; overflow: hidden\; clear: both\;"><span style="box-sizing: border-box\; margin: 0px\; padding: 0px\; border: 0px\; outline: 0px\; vertical-align: baseline\; background: transparent\;">Data-driven marketing leader with over a decade of experience creating and executing effective B2B customer acquisition plans. Highly focused on identifying relevant messages and campaigns targeting multiple audiences across the different marketing channels such as product\, digital advertising\, content\, social\, sales\, customer marketing\, and events. Sharp ability enabling Sales teams to be more effective at converting leads to customers. Recognized by peers as a leader that motivates and inspires people to do great work.</span></p>\n</div>\n</section>\n</section>\n
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URL:https://w.stouffvillechamber.ca/events/details/seo-training-for-startups-beginners-238
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