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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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BEGIN:VEVENT
DTSTART:20230511T230000Z
DTEND:20230512T003000Z
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SUMMARY:Business Planning Launchpad Series (2 of 4): Marketing
DESCRIPTION:Vaughan Business and Entrepreneurship Centre (VBEC) presents this four-part workshop series that will help you work on your business plan and create a viable budget and financial projections for your business. This is a free\, virtual program\, designed for startups and established small businesses to get their ideas on paper through a step-by-step process of developing a business plan. A well-written\, realistic business plan that clearly articulates what you've already done and what you plan to do is a core requirement for qualifying for grant\, loan and investment opportunities.\n\nOn top of the training sessions\, all participants will be given an opportunity to book 30-minute one-on-one meetings with the entrepreneur advisor to get feedback on their business and financial plans.\n\nSession 2: Marketing: Offering\, Target Market\, USP\, Building a Marketing plan   marketing basics and must dos to build a solid marketing plan to generate leads\n\nTopics covered in this session will include:\n\n\n	Marketing section overview\n	Advertising and promotional strategies\n	Digital and online marketing and promotion\n\n\nPlease note\, registrants will receive a Zoom link 10 minutes before the session to start\, and this four-part workshop series will be scheduled and repeated eight times until November 2023 at different timeslots to accommodate various schedules. Visit each topic registration page for alternative options.\n\nBusiness Planning Launchpad Series training is highly recommended to those participants interested in applying for the grant for the Starter Company Plus program.\n\n \n\n\n\n\nABOUT THE SPEAKER: MATT KOSTAN\n\nMatt is a serial entrepreneur\, speaker and brand creator. He's created multiple 7 figure brands and launched 8 successful Kickstarter projects all based on the power of shopper feedback. His work has been featured in Forbes\, Business Insider and Entrepreneur. He is the CEO and Co-founder of ProductPinion\, a market research and intelligence software platform. ProductPinion helps ecommerce entrepreneurs increase their sales by connecting them to over 20 000 shoppers who are ready to give instant feedback on which ideas\, designs or products will sell best.
X-ALT-DESC;FMTTYPE=text/html:<img alt="Starter Company Information" src="https://vaughanbusiness.ca/wp-content/uploads/2022/09/StarterCompanyPlus-04-14-22-PS.jpeg" />\n<div class="eds-l-mar-vert-6 eds-l-sm-mar-vert-4 eds-text-bm structured-content-rich-text" style="outline: none\; padding: 0px\; opacity: 1\; margin: 0px\; box-sizing: border-box\; border: 0px\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-stretch: inherit\; font-size: medium\; line-height: inherit\; font-family: Muli\, sans-serif\; font-optical-sizing: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; vertical-align: baseline\; color: rgb(48\, 48\, 48)\; letter-spacing: 0.16px\;">\n<div class="eds-text--left" style="outline: none\; padding: 0px\; opacity: 1\; margin: 0px\; box-sizing: border-box\; border: 0px\; font: inherit\; vertical-align: baseline\;">\n<p style="outline: none\; padding: 0px\; opacity: 1\; margin: 0px\; box-sizing: border-box\; border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: 16px\; line-height: 22px\; font-family: Frutiger\, &quot\;Open Sans&quot\;\, sans-serif\; font-optical-sizing: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; vertical-align: baseline\;">Vaughan Business and Entrepreneurship Centre (VBEC) presents this four-part workshop series that will help you work on your business plan and create a viable budget and financial projections for your business. This is a free\, virtual program\, designed for startups and established small businesses to get their ideas on paper through a step-by-step process of developing a business plan. A well-written\, realistic business plan that clearly articulates what you&rsquo\;ve already done and what you plan to do is a core requirement for qualifying for grant\, loan and investment opportunities.</p>\n\n<p style="outline: none\; padding: 0px\; opacity: 1\; margin: 15px 0px 0px\; box-sizing: border-box\; border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: 16px\; line-height: 22px\; font-family: Frutiger\, &quot\;Open Sans&quot\;\, sans-serif\; font-optical-sizing: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; vertical-align: baseline\;">On top of the training sessions\, all participants will be given an opportunity to book 30-minute one-on-one meetings with the entrepreneur advisor to get feedback on their business and financial plans.</p>\n\n<p style="outline: none\; padding: 0px\; opacity: 1\; margin: 15px 0px 0px\; box-sizing: border-box\; border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: 16px\; line-height: 22px\; font-family: Frutiger\, &quot\;Open Sans&quot\;\, sans-serif\; font-optical-sizing: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; vertical-align: baseline\;"><span style="outline: none\; padding: 0px\; opacity: 1\; margin: 0px\; box-sizing: border-box\; border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: 800\; font-stretch: inherit\; font-size: inherit\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; vertical-align: baseline\;">Session 2: Marketing: Offering\, Target Market\, USP\, Building a Marketing plan &ndash\; marketing basics and must dos to build a solid marketing plan to generate leads</span></p>\n\n<p style="outline: none\; padding: 0px\; opacity: 1\; margin: 15px 0px 0px\; box-sizing: border-box\; border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: 16px\; line-height: 22px\; font-family: Frutiger\, &quot\;Open Sans&quot\;\, sans-serif\; font-optical-sizing: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; vertical-align: baseline\;">Topics covered in this session will include:</p>\n\n<ul style="outline: none\; padding-right: 0px\; padding-left: 30px\; opacity: 1\; margin: 15px 0px 0px\; box-sizing: border-box\; border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: 16px\; line-height: 22px\; font-family: Frutiger\, &quot\;Open Sans&quot\;\, sans-serif\; font-optical-sizing: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; vertical-align: baseline\; list-style: none\;">\n	<li style="outline: none\; padding: 0px 0px 0px 20px\; opacity: 1\; margin: 0px\; box-sizing: border-box\; border: 0px\; font: inherit\; vertical-align: baseline\; position: relative\;">Marketing section overview</li>\n	<li style="outline: none\; padding: 0px 0px 0px 20px\; opacity: 1\; margin: 8px 0px 0px\; box-sizing: border-box\; border: 0px\; font: inherit\; vertical-align: baseline\; position: relative\;">Advertising and promotional strategies</li>\n	<li style="outline: none\; padding: 0px 0px 0px 20px\; opacity: 1\; margin: 8px 0px 0px\; box-sizing: border-box\; border: 0px\; font: inherit\; vertical-align: baseline\; position: relative\;">Digital and online marketing and promotion</li>\n</ul>\n\n<p style="outline: none\; padding: 0px\; opacity: 1\; margin: 30px 0px 0px\; box-sizing: border-box\; border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: 16px\; line-height: 22px\; font-family: Frutiger\, &quot\;Open Sans&quot\;\, sans-serif\; font-optical-sizing: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; vertical-align: baseline\;">Please note\, registrants will receive a Zoom link 10 minutes before the session to start\, and this four-part workshop series will be scheduled and repeated eight times until November 2023 at different timeslots to accommodate various schedules. Visit each topic registration page for alternative options.</p>\n\n<p style="outline: none\; padding: 0px\; opacity: 1\; margin: 15px 0px 0px\; box-sizing: border-box\; border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: 16px\; line-height: 22px\; font-family: Frutiger\, &quot\;Open Sans&quot\;\, sans-serif\; font-optical-sizing: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; vertical-align: baseline\;"><em style="outline: none\; padding: 0px\; opacity: 1\; margin: 0px\; box-sizing: border-box\; border: 0px\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: inherit\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; vertical-align: baseline\;">Business Planning Launchpad Series training is highly recommended to those participants interested in applying for the grant for the Starter Company Plus program.</em></p>\n\n<p style="outline: none\; padding: 0px\; opacity: 1\; margin: 15px 0px 0px\; box-sizing: border-box\; border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: 16px\; line-height: 22px\; font-family: Frutiger\, &quot\;Open Sans&quot\;\, sans-serif\; font-optical-sizing: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; vertical-align: baseline\;">&nbsp\;</p>\n</div>\n</div>\n\n<div class="eds-l-mar-vert-6 eds-l-sm-mar-vert-4 eds-text-bm structured-content-rich-text" style="outline: none\; padding: 0px\; opacity: 1\; margin: 0px\; box-sizing: border-box\; border: 0px\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-stretch: inherit\; font-size: medium\; line-height: inherit\; font-family: Muli\, sans-serif\; font-optical-sizing: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; vertical-align: baseline\; color: rgb(48\, 48\, 48)\; letter-spacing: 0.16px\;">\n<h4 class="eds-text--left" style="outline: none\; padding: 0px\; opacity: 1\; margin: 0px\; box-sizing: border-box\; border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: 700\; font-stretch: inherit\; font-size: 24px\; line-height: 34px\; font-optical-sizing: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; vertical-align: baseline\; letter-spacing: 0.01em\; color: rgb(26\, 131\, 194)\; text-transform: uppercase\;"><span style="outline: none\; padding: 0px\; opacity: 1\; margin: 0px\; box-sizing: border-box\; border: 0px\; font-style: inherit\; font-variant: inherit\; font-stretch: inherit\; font-size: inherit\; line-height: inherit\; font-family: inherit\; font-optical-sizing: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; vertical-align: baseline\;">ABOUT THE SPEAKER: MATT KOSTAN</span></h4>\n\n<p class="eds-text--left" style="outline: none\; padding: 0px\; opacity: 1\; margin: 15px 0px 0px\; box-sizing: border-box\; border: 0px\; font-style: inherit\; font-variant: inherit\; font-weight: inherit\; font-stretch: inherit\; font-size: 16px\; line-height: 22px\; font-family: Frutiger\, &quot\;Open Sans&quot\;\, sans-serif\; font-optical-sizing: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; vertical-align: baseline\;">Matt is a serial entrepreneur\, speaker and brand creator. He&rsquo\;s created multiple 7 figure brands and launched 8 successful Kickstarter projects all based on the power of shopper feedback. His work has been featured in Forbes\, Business Insider and Entrepreneur. He is the CEO and Co-founder of ProductPinion\, a market research and intelligence software platform. ProductPinion helps ecommerce entrepreneurs increase their sales by connecting them to over 20 000 shoppers who are ready to give instant feedback on which ideas\, designs or products will sell best.</p>\n</div>\n\n<div class="eds-l-mar-vert-6 eds-l-sm-mar-vert-4 eds-text-bm undefined" style="outline: none\; padding: 0px\; opacity: 1\; margin: 0px\; box-sizing: border-box\; border: 0px\; font-variant-numeric: inherit\; font-variant-east-asian: inherit\; font-variant-alternates: inherit\; font-stretch: inherit\; font-size: medium\; line-height: inherit\; font-family: Muli\, sans-serif\; font-optical-sizing: inherit\; font-kerning: inherit\; font-feature-settings: inherit\; font-variation-settings: inherit\; vertical-align: baseline\; color: rgb(48\, 48\, 48)\; letter-spacing: 0.16px\;"><img alt="Event image" class="eds-max-img" height="233" loading="lazy" src="https://img.evbuc.com/https%3A%2F%2Fcdn.evbuc.com%2Fimages%2F464279509%2F1158331163463%2F1%2Foriginal.20230308-203232?h=2000&amp\;w=720&amp\;auto=format%2Ccompress&amp\;q=75&amp\;sharp=10&amp\;s=7a958f96565b84a740bcab9c4fb6bf4c" style="outline: none\; padding: 0px\; opacity: 1\; margin: 0px auto\; box-sizing: border-box\; border: 0px\; font: inherit\; vertical-align: baseline\; max-width: 100%\; height: auto\; display: block\;" width="233" /></div>\n
LOCATION:
UID:e.3459.649
SEQUENCE:3
DTSTAMP:20260430T102334Z
URL:http://w.stouffvillechamber.ca/events/details/business-planning-launchpad-series-2-of-4-marketing-649
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